Momspo – Stefany Alivar of Conifer Toys

I have always admired moms who seem to do it all.  That’s why we launched MOMPRENEUR MONDAYS on the New Mom, Who Dis? Instagram Page- so we could celebrate small businesses run by moms. Now we want to help YOU make YOUR entrepreneurial dreams a reality by launching this MOMSPO column

I’m talking to inspiring mompreneurs every week to see how they started their businesses, in hopes these conversations will provide some knowledge or insight or just that push you need to start something from the ground up.  This week it’s my pleasure to introduce you to Stefany Alivar of Conifer Toys. Read, share, be inspired.

Wooden hand-crafted heirloom toys.

JESSI: What inspired you to start this business?

We wanted to create fun and modern dollhouses for our kids that we would love to display in our house! All inspired by our travels around the world and favourite architectural styles.

JESSI: What was your biggest fear about starting something on your own?

To put your heart into something and potentially be rejected.

JESSI: It’s one thing to have an idea or a dream, it’s another thing to go out and make it happen- what gave you that push you needed to say, F*CK IT, I’M DOING THIS!

Conifer Toys started in April 2020 when the world was shutting down. We had been thinking of doing it for a while and it seemed like the right time to bring out something for us to do as a family.

JESSI: I hate asking moms this question (because dads NEVER get asked) but how DO you balance it all? What does your day-to-day look like?

I don’t feel like I’ve figured that out yet. And probably will never will. I think for me it’s being flexible.

JESSI: What has been the most challenging part?

I would say running a business while homeschooling our 5-year-old twins with the toddler running around….and moving across the country was the most challenging part… I’m tired just thinking about it!

JESSI: What has been the most rewarding part?

We have a little dance party every time we make a sale. It’s been so fun including the kids in this adventure and teaching them about the business

JESSI: What advice would you give to a fellow mom who is thinking of starting her own business?

Be patient with yourself and trust the process. And have fun.

Follow Confier Toys on Instagram or shop toy collections on their website.

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